AT&T is working to position itself as the top U.S. smartphone provider.
"We've taken integrated devices mainstream," AT&T chief marketing officer David Christopher said in a statement. He said that nearly one third of AT&T's postpaid customers use smartphones, and in March, the operator led competitors with 11.8 million smartphone users, according to M:Metrics. The number is compared with 5.1 million smartphone subscribers for Verizon Wireless 4 million for Sprint and 3.7 million for T-Mobile.
Christopher touted AT&T's WiFi and 3G networks that make mobile data accessible to everyone and its line of smartphones and "quick-messaging" handsets. This weekend, the operator launched an ad campaign on CBS that highlights its smartphone position. Interestingly, the operator isn't featuring the iPhone.
For more:
- see the Wall Street Journal [1]
- check out this release [2]
Related articles:
RIM: Smartphones [3] will dominate netbooks
Big number of AT&T iPhone customers [4] has interesting financial impact
AT&T in talks to extend iPhone exclusive [5] through 2011
Links:
[1] http://blogs.wsj.com/digits/2009/05/15/att-touts-its-smart-phone-lead/
[2] http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=26819
[3] http://www.fiercewireless.com/story/rim-smartphones-will-dominate-netbooks/2009-05-15
[4] http://www.fiercebroadbandwireless.com/story/big-number-t-iphone-customers-has-interesting-financial-impact/2009-04-23
[5] http://www.fiercemobilecontent.com/story/t-talks-extend-iphone-exclusive-through-2011/2009-04-15