Study shows untapped mobile broadband PC market
Research from the GSM Association and Microsoft suggests significant demand for mobile broadband embedded notebooks exists at the right form factor, price and out-of-the-box connectivity. The GSMA and Microsoft believe the addressable market for laptops with embedded mobile broadband is around 70 million units globally, which would translate into $50 billion in potential revenues. The study concludes that if PC manufacturers delivered the right mobile broadband notebook complete with pre-configured mobile connectivity and a price tag between $500 and $1000, they could reap the revenues.
To read more:
- take a look at this article from telecoms.com
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Comments (1) | Post a comment
Comments
Posted by Anonymous | November 16, 2007 - 2:01pm
Not having read the study, what the article suggests is certainly logical but falls short of covering the subject adequately in my observation and opinion. While lower PC prices will sell more notebooks, it is the high-priced rate plans, lengthy contracts and other Mobile Operator barriers that are impeding the proliferation of mobile broadband. Do this first and they will come.
