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Related Topics >> value-based pricing | teliasonera | Sweden | Norway | LTE

TeliaSonera touts new mobile broadband pricing model

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TeliaSonera, which operates the world's first LTE networks in Sweden and Norway, is mulling a new mobile data pricing model that involves bundling the network usage charges with the cost of mobile content used into a single pricing plan. As such, subscribers would be paying for the content and network resources they are using up instead of simply paying for a certain amount of data.

"We would like to go into some sort of value-based pricing," said Håkan Dahlström, president of mobility services at TeliaSonera, during the operator's second-quarter conference call with analysts. "If you buy a movie, you would have the price of the traffic for that movie included in the price of the movie."

It's unclear when TeliaSonera might introduce this value-based pricing nor whether it would replace monthly contracts. The operator current charges for bandwidth speed and volume meaning 3 gigabytes of data on the LTE network costs about $47 per month. The same amount of data on the 3G network costs $41 per month.

For more:
- see this Light Reading Mobile article

Related articles:
'M2M opportunity bigger than mobile', claims TeliaSonera exec
TeliaSonera launches first commercial LTE network
TeliaSonera picks Ericsson, NSN for LTE


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