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WiFi-enabled devices could bring change to hotspot owners
WiFi-enabled devices could bring change to hotspot owners
Must public hotspot providers prepare for an onslaught of mobile WiFi-enabled devices? According to Motorola (See story No. 2), Apple's iPhone is forcing mobile operators to seriously consider selling devices with WiFi capability included. And last week, Apple announced the WiFi-enabled iPod Touch, which offers the same music selection and pricing as its desktop counterpart. Apple has teamed with Starbucks, where users will receive free access to the iTunes Store over the in-store WiFi.
This momentum could bring WiFi mainstream, which means hotspot providers may find themselves grappling with the prospect of heavy use and difficulty monetizing it. But just think of the new business models that can be created through enhanced hotspot partnerships with mobile operators around services and content. We very well could see a metamorphosis of the WiFi market. Of course, I'm getting ahead of myself.--Lynnette
P.S. Bert Williams, vice president of marketing with Proxim, offers a counterpoint to my recent editor's corner, Let's get muni-WiFi and WiMAX players together. Read his response here.
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Comments
Posted by Anonymous | May 30, 2008 - 12:49am
My considered opinion is that since I'm paying for broadband access at home (ATT/dsl), I ought to have the service follow me wherever I go - wherever it may be available (any ATT hotspot). If ATT wants to charge non-ATT customers - ok. But since I'm already paying, why should I pay more just because I'm at Starbucks or wherever. I also don't think I should pay extra for access to the web via cellphone. How many times should I pay for the same thing: internet access?
Bill
