Media bosses want Nielsen to measure their online audiences sooner rather than later: That was the thrust of a round-up of recent media executive comments made to investors from Bloomberg.
Facebook users could begin seeing video ads this summer, the Financial Times reported.
Online video companies are in New York this week trying to convince marketers to spend more of their ad budgets with them. It's the second year of the Interactive Advertising Bureau's Digital NewFronts--online video's answer to the upfront ad buying season that occurs every spring in Manhattan.
Using a talking buffalo named Frank to pitch broadband service, Frontier Communications kicked off what the company described as its first ad campaign in years.
One of the most compelling stories in online video right now is that of how to make money providing the service. New media is relying on old media's cash-cow standby, advertising. But how can it get those ads in front of a connected generation most effectively?
More cable operators may soon allow subscribers to use the fast-forward function on their remotes while watching video-on-demand programming, but make it impossible for viewers to skip commercials.
Time Warner Cable said it struck a multi-year endorsement deal with former Pittsburgh Steelers coach Bill Cowher, who will pitch its digital cable, high-speed Internet and phone products.
Shoppers who view online video are "174 percent more likely to purchase" than viewers who don't, according to a research white paper developed by invodo, which said the online viewing trend will mature and explode in 2013.
While Time Warner Cable and Comcast continue to post increased advertising revenue from new platforms such as video-on-demand and online advertising, traditional 30-second spots continue to generate the bulk of ad revenue for cable MSOs.
Comcast spent $1.71 billion marketing Xfinity TV and other products last year, which was a 10 percent increase compared to 2011, Kantar Media said.